EXHIBITORS

20 | YOUAREU | NAPOLI | ITALY

BIO

Youareu is the start-up that owns the patent for the removable magnetic closure and produces a self-buttoning shirt, invented by Salvatore Fonzo. Before founding Youareu, he studied Cinema Communication, he attended “Mind The Bridge” Business School in San Francisco and “Creative Cluster Moda & Design” at the Department of Civil Engineering, Design, Building and Environment of the University of Naples. www.youareu

www.youareu.it

Fashion Design


20

OBJECT IDENTITY CARD

MSHIRT

Urban-chic-style shirt with very quick magnetic closure. The originality of the product (patent n.1410670) lies in the magnetic closure that can become a
bracelet.


Dates and Places

Year: 2015

Design place: Naples

Place of production: Naples

Partner

local companies

Materials

fabric
fabric and magnet closure

Manufacturing process

tailoring technique

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