20 | YOUAREU | NAPOLI | ITALY
BIO
Youareu is the start-up that owns the patent for the removable magnetic closure and produces a self-buttoning shirt, invented by Salvatore Fonzo. Before founding Youareu, he studied Cinema Communication, he attended “Mind The Bridge” Business School in San Francisco and “Creative Cluster Moda & Design” at the Department of Civil Engineering, Design, Building and Environment of the University of Naples. www.youareu
OBJECT IDENTITY CARD
MSHIRT
Urban-chic-style shirt with very quick magnetic closure. The originality of the product (patent n.1410670) lies in the magnetic closure that can become a
bracelet.
Dates and Places
Year: 2015
Design place: Naples
Place of production: Naples
Partner
local companies
Materials
fabric
fabric and magnet closure
Manufacturing process
tailoring technique
