07 | NARRAFOOD | MILANO | ITALY
BIO
Adriano Giannini, founder and CEO at Narrafood, is an architect from Tuscany who has lived for almost twenty years in Milan, where he earned a Master’s degree in strategic design from Politecnico di Milano. He defines himself as a rule breaker because he conceives innovative concepts for formats, brands, products, services and events. He also attends to graphic design, publishing and writing with systematic, unconventional creativity.
OBJECT IDENTITY CARD
NARRATE’, LA LETTURA HA SCOPERTO L’ACQUA CALDA
Storytelling tea that brings together two millenary traditions: tea and reading. A tea bag attached to a small booklet whose reading time coincides exactly with
the seeping time (5min). It offers a valuable experience away from the schizophrenic digital voyeurism during a period of timet hat would otherwise be wasted.
Dates and Places
Year: 2009
Design place: Milan
Place of production: Milan, Kiev
Partner
Tipografia Verderio (MI)
Coop sociale La Bottega (Lissone-MI)
Elite Tea (Kiev)
Materials
thermo-welded bag that isolates the content yet letting the outlet of the string to which the booklet is attached
paper 100% recycled
Manufacturing process
graphics, texts, printing by Narrafood, hand assembly by a social cooperative
manufacturing and packaging of the tea bag in Ukraine.
